Crucial Mobile Application Statistics that every Business must know!

Posted by Parija Rangnekar On Filed under Mobile App Development No Comments
Crucial Mobile Application Statistics that every Business must know!
mobile application statistics
Food for thought:
How much time is spent on smartphone apps each day?
What is the amount of revenue generated by smartphone applications per year?
What is the future prediction for mobile app usage?
The answers to the aforesaid questions will guide entrepreneurs who intend to develop a mobile app for business promotion. For this reason, I have listed down the most vital mobile app industry statistics and trends until 2021. Reading this article will provide businesses clear visibility of user behavior. This will help them to ensure that their mobile app aligns with the current trends and expectations of their target audience.

Important Mobile App Industry Statistics and Trends until 2021

Mobile App Industry Statistics
Take a look at the mobile app statistics and trends of 2020 based on the following parameters.
  1. Smartphone Usage
    2.
    Number of Smartphone Users (Statista):
    2020 witnessed 6.95 billion smartphone users across the globe. This number is predicted to shoot up to 7.1 billion in 2021 and reach 7.41 billion by the year 2024.
    Average time spent on Mobiles (App Annie)
    The average time spent on smartphones daily was 3.40 hours in 2019 which is 35% higher than the average hours recorded in 2017. This means mobile users spent 25% of their active hours on smartphones.
    Organic Search Engine Visits (Statista)
    As of 2020, 56% of the organic search engine visits in the US came from smartphone devices.
    Smartphone: The most preferred medium for internet usage Statista
    The total number of active internet users was 4.66 Billion in October 2020, which accounted for 59% of the world population. Interestingly, the number of mobile internet users comprised 91% of the total digital population.
    Inference: With the growing number of mobile internet users, it is advisable to make your brand accessible in the mobile space as well. Remember, new-age users, conduct their research first on their smartphones before using a tablet, desktop, or laptop.
  2. Smartphone App Usage
    3.
    Amount spent on mobile apps (Statista)
    By 2025, the total expenditure on mobile apps by consumers around the world is expected around85 Billion USD.
    Rising popularity of mobile apps eMarketer
    mobile app industry statistics
    Smartphone users are spending lesser time on mobile browsers and more time on apps and this gap have been widening with time. As in 2020, users spent more than 90% of their mobile time in apps. (Out of 4.1 hours spent on smartphones; 3.35 hours were spent on apps and only 0.25 hours were spent on browsers).
    Inference: App creators need to adopt a mobile-first strategy. It is important to optimize websites for mobiles and build responsive and custom apps.
  3. Mobile App User Experience
    4.
    Speed matters:
    59% of consumers prefer making purchases from brands that provide quick services. Refer to guide for more details.
    App usage frequency: Social Media Today
    Users on average have 80 apps installed on their smartphones but use only 9 apps daily and 30 apps per month.
    Reasons for app Uninstall: Clevertap
    Why do users uninstall an app? Check out the reasons along with the percentage of uninstalls.
    • App not in use for a long time: 39.9%
    • Limited storage: 18.7%
    • Too many Advertisements: 16.2%
    • Unwanted notifications: 12.6%
    • Confusing: 5.4%
    • Technical hiccups: 5.4%
    • Others: 1.6%
    Inference: Most users uninstall an app because of not using it for a long time and an app is less frequently used due to waning interest. Therefore, developing an app is just not enough to retain customers. App owners must continually upgrade their app with the latest features and innovative functions to cope up with changing times and keep users engaged. Additionally, smart strategies should be devised to make your app a part of the users’ daily smartphone activity. Moreover, to ensure speedy online purchasing, eCommerce apps must be easy to operate without too many complicated steps.
  4. Revenue Gneration
    5.
    Revenue via in-app advertising and paid downloads: Statista
    As per a report published in Feb4, 2021, the mobile app revenue generated globally through in-app advertising and paid app downloads was 365.2 Billion USD in the year 2018. This figure rose to 581.9 Billion USD in 2020 and is expected to cross 935 Billion USD by 2023.
    Inference: Possessing a paid app may sound daunting, but fetches you revenue if your brand satisfies customer expectations.
    Ad Space Investment App Annie
    The amount invested in mobile app ad spaces was 240 Billion USD in 2020 which is a 26% spike as compared to the previous year.
    Several free mobile applications generate revenue for their brand via selling ad spaces. This strategy also benefits businesses without a mobile app. How? Brands without apps buy ad spaces offered by the popular free apps to establish their digital presence.
    Inference: Buying and selling ad spaces is a smart business strategy indeed!
  5. Mobile App Popularity
    6.
    Most popular apps Mindsea
    The most frequently used apps happen to be social media applications as they account for 69% of the total app usage; followed by messaging applications.
    Android vs iOS: statcounter
    Android OS accounts for 75.47% of the global market share while iOS accounts for 22.71%.
    Inference: Contemporary users love social networking and app owners must consider integrating features that enable users to connect with people and be a part of communities. However, although Android has a greater market share than iOS, one should choose the OS based on the app’s objective and target audience.

Final Words

So, before you hire mobile app developers to transform your app idea into reality, consider the aforesaid mobile application statistics and trends to choose the right strategy.
Looking for mobile application development services? Reach out to Biz4Solutions a prominent mobile app development company having 9+ years of experience. Our skilled professionals will create a profitable app for your enterprise.

Essential Elements to Consider During Mobile App Creation

Posted by Parija Rangnekar On Filed under Mobile App Development No Comments
Essential Elements to Consider During Mobile App Creation
Mobile app development
Do you know how massive the global mobile app revenues are?
In 2018, the global revenues generated from mobile apps were approximately 365 billion U.S. dollars!
In 2023, the numbers are projected to cross 935 billion U.S. dollars, almost 200% in just 5 years!
These staggering numbers are a glimpse of how rapidly consumers are adopting mobile apps. Businesses all over the world have realized the potential of a mobile app and are heavily investing in this arena. But to be honest, the success rate of all apps is not so impressive. Though, smart applications like Facebook, Pinterest, Instagram, Messenger, etc. have succeeded in garnering immense popularity. Therefore, before you proceed to hire mobile application development services for crafting an outstanding app, you must know which elements to include in a mobile app.
So, curious to know about the requirement of building smart mobile apps? This blog will solve your queries as it gives you a peek into the key structural elements that are essential to know during the mobile application development process for creating smart and successful mobile applications.

Key Elements to Consider While Creating a Smart and Successful Mobile App

Mobile Application Development Process
Understanding the End-goals and Knowing the Target Audience
It is of utmost importance to thoroughly gauge the objective behind developing a mobile app for your business. Besides, understanding the target audience is essential to meet their expectations through the app and ensure that the app becomes lucrative. Demographics like age group, income status, occupation, gender, interests, location, what devices they use, etc. of the target audience are helpful too. Depending on these criteria, you may decide whether you want to integrate relevant features like GPA, social media, payment integration, analytics, etc. in the app.
Well-structured Architecture
The mobile app architecture should be well-structured so that it integrates suitably with the existing records. This will ensure quicker downloads, prompt responses, easier interactions, effortless installations, faster screen transitions, etc. in the long term. So, you need to choose the right platform, technologies, and tools as per your project requirement to shorten the development process and make the app architecture robust and scalable. The benefits of a well-structured mobile app architecture are as follows:
  • High code reusability for speeding up the developmental cycle.
  • Lesser efforts are required by developers for implementing changes in a changing environment or business policies, etc.
  • Increased portability for apps, components, databases, APIs, and services.
  • Easier testing and fixing of issues.
Also, a good mobile app architecture ensures that the enterprise mobile apps are mostly deployed on web servers or cloud services based on the connectivity, network latency for speedy accessibility, and bandwidth.
Ease of Navigation
An app with poor or complex navigation is bound to fail. Such an app makes it difficult for the users to search for anything in the app and leverage its services to the fullest. So, they might instantly switch to your competitor’s app. Hence, it is vital to have user-friendly navigation in the mobile app. The app should be clutter-free. For most apps, simplicity of use works much better than having a complicated app.
Adhering to UI Creation conventions
While creating the app’s user interface, a mobile app development company should consider certain UI elements and adhere to specified UI conventions. This helps to maintain consistency with other apps present in hand-held devices. For example,
  • Android has set certain UI creation guidelines concerning aspects like menus, icons, over viewing widgets, task designing, etc.
  • Apple too has set specific guidelines on how developers should develop the UI of iOS handsets like formatting content, hitting of targets, touch controls, text size, contrast, spacing, high resolution, etc.
A Good UX Design
A good UX design satisfies the fundamental objectives of a mobile app which are brand recognition, gaining customer loyalty, attracting traffic, and generating revenue. The reason is users prefer applications that are easy to use, are inspiring and mood-uplifting, convenient, make them feel smarter, enable faster task execution, and offer flexible payment options. Remember that tons of competitors may be offering a similar app as yours and the users will choose your app only if your UX design stands apart from the rest.
Maintaining Screen Size Consistency
The screen size and resolution are not the same for every device. Hence, while building smart mobile apps the developers need to make sure that the screen is consistent and responsive across various mobile app devices. Besides, the UI, as well as the graphics, should be scalable.
Considering Ergonomics
A majority of modern smartphones come with touch screens. Therefore, the apps must be designed in such a manner that the users can easily operate them on their touch screen handsets. For this reason, the mobile app developers have to visualize how the users will hold the smartphone and place their fingers while using an app. For example, the apps crafted for touch screen handsets usually have content, menus, and selectors at the top portion of the screen. Additionally, aspects like zoom pinching, gesture advantages, backward swiping, refresh pulling down, etc. need to be designed as per touch screen requirements.
Device Performance Considerations
Device performance considerations like size of the app, battery/processor usage, etc. cannot be neglected in the process of mobile application development.
  • Size of the mobile app: the size of the app matters especially when the end-users have slow internet and less storage capacity in their device. An app with a simple and well-thought design consumes less space and will keep the device’s RAM and CPU free. This ultimately enables the app to be fast and responsive.
  • Battery/processor usage: while designing the app, it is necessary to consider the fact that some apps consume high battery, especially gaming apps, or similar complicated apps. So the app must be designed in a way that it doesn’t consume too much battery and processor.
Explicit App Content
For every app, the mobile app development company has to make sure that the buttons are labeled appropriately, technology terms are explained aptly, there are guidelines provided for the app to work, etc. The content must be clear, precise, and to-the-point. Also, it must be up-to-date and have authentic information that guides the users well.

Wrapping Up:

Smart mobile apps are in demand and so harnessing this demand will fetch you immense profits. But, for creating a smart and successful mobile app, you need to consider the aforesaid elements. The mobile app development should be carried out by following the best practices and processes and combining a tinge of innovation and creativity. Because a few app development mistakes can cause gigantic loss to the business owners / entrepreneurs.
I hope this blog will assist you in your mobile application development process!
Do comment below and let us know any further points that you feel are important in this process.