Parija Rangnekar, Page 76 Author

Event apps were launched as a lucrative option for capitalizing on the ever-increasing dependence on smartphone apps, replacing paper event guides, and providing an environment-friendly replacement over conventional event materials. These applications have evolved with time and today, enterprise-branded multi-event apps have become an integral part of a company’s event-planning and event management strategy.

Multi-Event App solutions are gradually replacing the erstwhile single event app. The reason is obvious! Single event apps cannot be reused for future events and need to be unpublished after the event gets over. Multi-event solutions, on the other hand, enable organizers to house multiple events within a single centralized app. Therefore, it’s advisable to use such an app, if you have several enterprise events like corporate meetings, association events, etc. lined up throughout the year. All you need to do is hire proficient Event App Development Company for architecting a multi-event app container, customized as per your requirement.

This post speaks about the reasons to incorporate a multi-event app for your organization. Take a sneak peek into the myriad advantages of adopting a multi-event app strategy!

A multi-event mobile app works wonders in centralizing your enterprise’s event communication, thereby enabling you to effectively organize your portfolio as well as your company’s communication strategy. With a multi-event app, you no longer need to bear the hassles of promoting or launching standalone apps with separate names, content, and instructions. Instead, you enjoy the convenience of launching a one-in-all event app for all organizational events; whether it’s a board meeting, employee on-boarding, a sales kick-off meeting, or a Halloween party.

Initially, it might be a difficult task to get attendees to download the event app. But, after a single download, all events will be available to the authorized users with a single click. Now, your employees won’t be able to make any excuse for not being able to attend or arrive at any meeting/conference without viewing the relevant documents.

Multi-event container apps, once published, can be populated with new events without the need to wait for getting approval from the app marketplaces. Therefore, companies need not bear the hassles of promoting a new app every year. All they have to do is add new events to their container app that can be instantly accessed by attendees. The attendees need to just create their profile once, and then use it for participating in all events across the multi-event container.

In multi-event apps, you can configure the app as per your need. While you can impart a similar look for multiple events, you can make them look different as well. In other words, each enterprise event can be decked up with creative ideas so that they look distinct; instead of maintaining the same configuration for all events. Individual events can not only be imparted different kinds of brandings, features, and content; but also can cater to different sets of attendees.

Certain organizational events need some kind of privacy; such that all events should not be visible to and accessible by every individual who had downloaded the application. This requirement is perfectly fulfilled by modern multi-event solutions.

Using such solutions, event organizers can maintain the privacy of events by setting a unique event code for each event to restrict access to everyone; so that only authorized persons can attend the event. A specific event can even be hidden from view and visible only to the private group of attendees it is meant for. This arrangement allows one to promote and manage a single event with equal ease while offering the aforesaid additional feature that allows only certain users to access specific content.

A well-designed multi-event app solution provides a list of attendees and an activity stream separately for every event present within the container app. As such, the attendees are able to access past events for reviewing materials/conference programs or downloading documents, get to know about upcoming events, view offline session materials, connect/interact with other attendees, engage themselves in the company’s social media websites, and many more.

Customizing and managing a single multi-event app enables companies to maintain their brand’s consistency across their event portfolio. For instance, diverse scheduled events such as annual events, product launches, and roadshows are housed under one location. This enables you to promote your event as well as your brand simultaneously to all registered and potential attendees.

Event planners across certain domains still count the success of their events based on the number of attendees they had managed to register. In such scenarios, adopting a multi-event strategy helps, as organizers can include all upcoming events in the app and also link it to their internal as well as external registration providers. For this reason, whenever a would-be attendee downloads the application for attending a particular event, the entire event portfolio is visible to them. This encourages verbal advertising leading to more registrations.

The usage of event apps encourages paperless event management! This is because these apps offer advanced interactive elements that enable attendees to highlight the relevant portions, take down notes, and even indulge in a bit of doodling in the margins. Besides, the event organizers enjoy facilities like conducting PowerPoint presentations and providing session handouts/scientific and medical abstracts to attendees. Such paperless management not only reduces printing expenses but

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